Animal Testing-Digital Critique

Looking around the internet for a digital story to critique is sometimes hard.  I want to find a quality one but I also want to stay away from my gravitation towards videos. This week I went back to a video after I found it while reading this article, about musicians who support animal rights. One of the main points that is made in the video is about animal testing and how horrific it truly is. He focuses mostly on cruelty-free cosmetics.

This digital story is done by musician Dave Navarro, and he was unaware of what Cruelty-free cosmetics were until someone told him what they were.

What types of “involvement” – and by the author/creator(s), participant(s), and/or audience – are apparent in this story?

This story is meant to provoke emotion and it is factual about what animal testing really does. There is a mix of videos and music that the author had to think about and connect to each other. Dave Navarro had to prepare what to say and take part in the video to represent what it would look like if you test products on a human. It is a call to action for the audience to stop using products that are animal tested.

How would you characterize the “literacy dimensions” present in this story?

This musician had to be familiar with the issue and understand it before he could just speak about it. He had something to say that other would care about and take action towards. He also shows the graphic images of animal that have been tested on. I think the one line that really grabbed me was about them not putting mascara on a bunny to test it but injecting it’s eye with chemicals to see the reaction. This resonated with me because I think people that don’t know the facts behind animal test believe that is what is happening. That they just put some lipstick on an animal and it’s not hurting them.

What are the online spaces and sites that bring this story to life? Why do these spaces and sites matter to the impact of the given story?

The main online space that brings this story to life is PETA, as well as the article that featured 5 different artist that support PETA. I think if this was just created and put on YouTube that it would not have as much of a following, but since others have compiled videos like it and it was sponsored by PETA it has a greater impact.

Based upon your assessment of involvement and literacy dimensions, what modifications and changes to this digital story might improve aspects of narrative, production, media usage, and/or audience engagement?

Honestly, I don’t think it needs any improvements because it is powerful and engaging to the audience. The narration is pointed and concise as well as the flow and production. I would say it has affected me in it’s current form without any alterations.


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